Content Marketing For Brands

Content Marketing Software

SyndiGate is the Middle East distributor of NewsCred, the worldwide leading content marketing platform. We enable brands to easily manage content creation, distribution, and measurement – across channels, teams, and global markets – all on a single platform. PLAN Build a roadmap that can take your brand places. Simplify and scale your

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Licensed Content vs. Original Content

Why should you use content that is already out there? Firstly, licensed content is fast and easy. It pulls in the people. And if it is trending content (which our software can tell you), this is what the audience wants and it is what they are engaging with. So you pull the audience in with the licensed content and then you can hit them with your original content (if that is something you

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Content for Leading Brands

The world's largest content marketplace. Transform your brand into an always-on newsroom. We provide custom content from our exclusive network of creators, licensed content from 5,000 sources, plus user-generated content from your loyal fans. ORIGINAL CONTENT Your brand’s story told by the best in the business. Tell your

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Content Marketing Measurement

The Challenge While marketers are beginning to develop more sophisticated content marketing strategies, they are still struggling to measure the effectiveness of their efforts and accurately assess which content is resonating with their audience. Our Solution NewsCred leads the market with content-centric analytics that measure your

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Content Marketing Strategy & Services

The Challenge Effective content marketing requires a coherent strategy and dedicated people and processes. However, many brands begin their content marketing journey without a well-defined strategy, team, or clear goal. Our Solution NewsCred’s Strategy and Services offering empowers brands to build the foundational pillars of content

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Amplify The Content You Publish - Paid Distribution Strategies

Include paid-for promotion in your distribution strategy and easily target specific audiences.   SyndiGate can help you prepare content for paid promotion across various channels. Target LinkedIn posts by geography, industry, company size, or job function. Grow your audience with SyndiGate via our industry-leading distribution partners.

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How to Convince Your Boss That Content Marketing is Here to Stay

Written by Melissa Blazejewski, April 13, 2016 You’ve done your research, picked a platform (obviously, NewsCred #shamlessplug), know what you need to do, but now you’ve got a bigger obstacle to overcome – getting buy-in from your organization. It takes a village, right? And in order to see return you have to get everyone on board. So how do you do it? How do get your

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SEO Best Practices For Content Marketing

Written by Michael Peggs - December 28, 2016 Scott Cook, co-founder of Intuit, delivered a rather apt interpretation of the current state of content marketing, saying, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” However, it’s harder than ever for brands to reach consumers. There’s a lot of noise and marketers

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How to Create a Documented Content Marketing Strategy

Written by by Shreya Kumar - November 16, 2016 If you’re new to content marketing, get ready to hear the phrase: “Marketers with a documented strategy are 5x more likely to succeed.” And if you’re a content marketing veteran, you might be saying: “I’ve heard this a million times, but what does this actually mean? I know what I want to accomplish, but how will

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How Licensed Content Can Help SEO: All Your Questions, Answered

Written by Heather Eng (NewsCred), January 31, 2017   Licensed content is a powerful tool in successful content marketing strategies.  Many brands, including NewsCred, license content from established publishers to use directly on content hubs and distribution channels.  However, there’s a lot of confusion about how licensed content affects SEO. Some

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Content Marketing ROI: How to Measure Brand Equity, Conversions, and Loyalty

Written by by Shafqat Islam, CEO and Co-Founder at NewsCred, October 6, 2016   When it comes to their biggest challenge, most content marketers are in agreement: They’re struggling to measure ROI. At NewsCred’s conferences and workshops, that’s the question people most often ask us: “How can I measure the effectiveness of my content?” And that’s

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5 Easy Ways to Optimize Your Content Marketing Hub

by Victoria Golden - June 12, 2017 Your content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel. Yet, content hubs require ongoing upkeep. And too

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8 Tips for Using SEO to Improve Content Marketing

by Heather Eng - June 8, 2017 Search engine optimization (SEO) can be a powerful tool for content marketers. Gone are the days when SEO meant stuffing keywords into blog posts and articles to rank highly in search.  Now, SEO has evolved to be more helpful to both users and content

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5 Tips Every Content Curator Needs to Write Better Calls-to-Action (CTAs)

By PAWAN DESHPANDE published JULY 17, 2013 Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of providing brand value. These simple, yet targeted, phrases

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